Manage Groups

Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. In other words, a company would find it impossible to target the entire market, because of time, cost and effort restrictions. It needs to have a 'definable' segment - a mass of people who can be identified and targeted with reasonable effort, cost and time.


Menu Options


Edit group details and add contacts from the database



Create Duplicate Group


Create Duplicate Group

Segment Analysis

Get Avg. Open Rates,Click Rates & Device Distribution for all the contacts in the group.


View Contacts

View contact list for the group.

Export Contacts

Export the contact list as a CSV, xlsx etc.

Exclusive Contact List

Exclude all the contacts in this group from all other groups

Create Control Group

In marketing, control groups are used to measure the impact of a specific campaign or customer journey. Specifically, control groups are the customers you are targeting with a particular campaign who will not receive that campaign.


The single group under this option can be bifurcated into two different groups:

For Eg.

Crtl_Group Name ( Means, this group will be created and targeted for campaign) NACrtl_Group Name ( Means, this group will not be used for targeting for campaign)

NACrtl_Group Name ( Means, this group will not be used for targeting for campaign)

  • Group Name: Name - Contact added for targeting under control group
  • Description: More description of the name
  • Control Group Size: Select the % of contact under the group to be targeted and bifurcated.
  • Create group for contacts not under the control group: The balance contacts are added under the Non_Control group


Delete Group. The contacts do not get deleted.