Manage Groups

Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. In other words, a company would find it impossible to target the entire market, because of time, cost and effort restrictions. It needs to have a 'definable' segment - a mass of people who can be identified and targeted with reasonable effort, cost and time.

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Menu Options

Edit

Edit group details and add contacts from the database

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Duplicate:

Create Duplicate Group

Validate

Create Duplicate Group

Segment Analysis

Get Avg. Open Rates,Click Rates & Device Distribution for all the contacts in the group.

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View Contacts

View contact list for the group.

Export Contacts

Export the contact list as a CSV, xlsx etc.

Exclusive Contact List

Exclude all the contacts in this group from all other groups

Create Control Group

In marketing, control groups are used to measure the impact of a specific campaign or customer journey. Specifically, control groups are the customers you are targeting with a particular campaign who will not receive that campaign.

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The single group under this option can be bifurcated into two different groups:

For Eg.

Crtl_Group Name ( Means, this group will be created and targeted for campaign) NACrtl_Group Name ( Means, this group will not be used for targeting for campaign)

NACrtl_Group Name ( Means, this group will not be used for targeting for campaign)

  • Group Name: Name - Contact added for targeting under control group
  • Description: More description of the name
  • Control Group Size: Select the % of contact under the group to be targeted and bifurcated.
  • Create group for contacts not under the control group: The balance contacts are added under the Non_Control group

Delete

Delete Group. The contacts do not get deleted.