Manage Groups

Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. In other words, a company would find it impossible to target the entire market, because of time, cost and effort restrictions. It needs to have a 'definable' segment - a mass of people who can be identified and targeted with reasonable effort, cost and time.

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Menu Options

Edit

Edit group details and add contacts from the database

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Duplicate:

Create Duplicate Group

Validate

Create Duplicate Group

Segment Analysis

Get Avg. Open Rates,Click Rates & Device Distribution for all the contacts in the group.

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View Contacts

View contact list for the group.

Export Contacts

Export the contact list as a CSV, xlsx etc.

Exclusive Contact List

Exclude all the contacts in this group from all other groups

Delete

Delete Group. The contacts do not get deleted.