Understanding the technologies users employ to reach and consume your content lets you fine tune current versions, and plan upcoming implementations. For example, you want to be sure your Mobile Application is fully functional.

Operating System

Summary of the various mobile operating systems used by the user

Screen Resolution

Summary of the various Screen Resolutions used by the user


The data on Devices indicate how the users are accessing the Mobile Application and therefore the sweet spot in terms of average attention span with respect to time spent and page depth would indicate not only the responsiveness of the content but the preference of the visitors/ audience. The data on different Devices indicate the trend associated with the visitors, and therefore the need for the Mobile Application to be responsive for the devices.


The data on Carrier can at times indicate the IP details about the organizations from where the visitor is browsing the Mobile Application. The data can be filtered to identify the data sources with respect to genuine visitors/prospects, competitors or bots.

Note: The network usually provides the details about the ISP or the network service provider, however only in certain cases when the network is mapped to the organization, Plumb5 gets the data about the visitor’s organization. In almost 90% cases the data obtained is for ISP or the Network gateway. Hence discretion and advice is requested before using the data.