Geography
It’s important to know whether you’re getting a response from users to whom you direct different language versions of your advertising, but you also want to know what kind of traffic you’re getting from users outside those targets. Maybe you’re advertising in Hindi and English, but also getting high-conversion users who speak French and Italian, indicating an opportunity to localize your ads to those languages and speak more directly to a lucrative market.
You want information from the areas you already target in your advertising, but you should also know about traffic from other geographic areas whose users exhibit a natural interest in your products.
Countries
This dashboard provides information on different countries the visitors are from
| Field | Description |
| Country | Top 10 Country users who visited the website |
| Sessions | The number of sessions initiated from the country as indicated in the Countries column |
| Unique Visits | Distinct visitors to the website from the country as indicated in the Countries column |
| Page Views | Number of pages viewed by the user |
| New Visits/Visitors | New users who visited the website from the country as indicated in the Countries column |
| Return Visitors | Number of users who visited the website more than once from the country as indicated in the Countries column |
Cities
In this section the top ten cities to which the visitors belong is displayed.
| Field | Description |
| City | Top 10 cities from which visitors viewed the website |
| Sessions | The number of sessions initiated for the given day as indicated in the Day Column |
| Unique Visits | Distinct visitors to the website on the date mentioned in the Day column |
| New Visit | New visitor viewing the website |
| Returning Visit | Number of users who visited the website more than once |
| Page Views | Number of pages viewed by the user |
Relevance and Key takeaways
As a Marketer, the data on the page can be used for insights on the following:
- Identify, the countries & cities that are the audience base for the business
- Identify the opportunities associated with visitors from other countries or cities ( other than the core audience)