Geography

It’s important to know whether you’re getting a response from users to whom you direct different language versions of your advertising, but you also want to know what kind of traffic you’re getting from users outside those targets. Maybe you’re advertising in Hindi and English, but also getting high-conversion users who speak French and Italian, indicating an opportunity to localize your ads to those languages and speak more directly to a lucrative market.

You want information from the areas you already target in your advertising, but you should also know about traffic from other geographic areas whose users exhibit a natural interest in your products.

Countries

This dashboard provides information on different countries the visitors are from

sessions
Field Description
Country Top 10 Country users who visited the website
Sessions The number of sessions initiated from the country as indicated in the Countries column
Unique Visits Distinct visitors to the website from the country as indicated in the Countries column
Page Views Number of pages viewed by the user
New Visits/Visitors New users who visited the website from the country as indicated in the Countries column
Return Visitors Number of users who visited the website more than once from the country as indicated in the Countries column

Cities

In this section the top ten cities to which the visitors belong is displayed.

sessions
Field Description
City Top 10 cities from which visitors viewed the website
Sessions The number of sessions initiated for the given day as indicated in the Day Column
Unique Visits Distinct visitors to the website on the date mentioned in the Day column
New Visit New visitor viewing the website
Returning Visit Number of users who visited the website more than once
Page Views Number of pages viewed by the user

Relevance and Key takeaways

As a Marketer, the data on the page can be used for insights on the following:

  • Identify, the countries & Cities that are the audience base for the business
  • Identify the opportunities associated with visitors from other countries or cities ( other than the core audience)