Visitors

The Visitor report lets you isolate and examine individuals rather than aggregate user behavior. Individual user behavior is associated with Client ID.

Understanding aggregate behavior is important when you’re managing large efforts, for example, campaigns that target large geographic areas. Understanding individual behavior is important when you want to personalize the user experience, or when you need to gain insight into or troubleshoot a specific user experience

sessions
Field Description
Visitor IP The IP address of the visitor
Email Email ID of the visitor
Avg Time Spent Average time spent by a visitor on the website
Sessions The number of sessions initiated for the given day as indicated in the Day Column
Last Interaction Date and time on which the visitor last interacted in the website
City The city to which the visitor belongs
Most Visited Page The most frequently visited page in the website

Filters

Filters are used to view specific information only based on requirement.

sessions

Add to Group

Select visitors to add to group

sessions

Relevance and Key takeaways

As a Marketer, the Audience tab helps in the following:

  • Download relevant data based on filters for further analysis
  • Add filtered data to a group or segment
  • Slice and dice data with filters for easier and faster insights