Technology

Understanding the technologies users employ to reach and consume your content lets you fine tune current versions, and plan upcoming implementations. For example, you want to be sure your site is fully functional in current browsers, but you also want to stay abreast of the extent to which users are migrating away from desktop to mobile browsers and apps, and plan your development accordingly.

Browser

The data on browsers play an important role in being able to determine the accessibility to the audience. The data on different browsers and the exit analysis helps in understanding whether the content is compatible with different browsers or not.

Devices

The data on Devices indicate how the users are accessing the site and therefore the sweet spot in terms of average attention span with respect to time spent and page depth would indicate not only the responsiveness of the content but the preference of the visitors/ audience. The data on different Devices indicate the trend associated with the visitors, and therefore the need for the website to be responsive for the devices.

Network

The data on Network can at times indicate, the IP details about the organizations from where the visitor is browsing the site. The data can be filtered to identify the data sources with respect to genuine visitors/prospects, competitors or bots.

Note: The network usually provides the details about the ISP or the network service provider, however only in certain cases when the network is mapped to the organization, Plumb5 gets the data about the visitor’s organization. In almost 90% cases the data obtained is for ISP or the Network gateway. Hence discretion and advice is requested before using the data.