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Frequently asked questions

Find quick answers to frequent pre-sale questions asked by customers

• What is Plumb5 ?

  What does Plumb5 do?

  Plumb5 helps you grow your business exponentially, by intelligently automating your conversion and retention strategies. Plumb5 is a Marketing Automation tool bundled with loaded features to connect all your customer touch-points both online and offline to enable great customer interactions by applying auto segmentation and learning techniques.

  How is plumb5 different from Google Analytics ?

  Google Analytics gives the count of the visitors and other data, whereas Plumb5 gives the complete clickstream tracking data and also provides an option to engage with visitors to convert them into quantified lead. The biggest win through Plumb5 is that it starts with a data-aware customer stack, which creates a single customer view for marketers to analyze their customers holistically.

  How different are you from the other CRM’s?

  Unlike other marketing automation tools & CRM that are available, Plumb5 focuses on capturing the first party data by being customer-centric, the main idea is to integrate all the touch point data in one single platform.The customer behavior and the intent state is the key to render realtime engagements for both anonymous and known visitor. Which means that we not only store the customer data with the life cycle state with respect to time but we also have the ability to render engagements on all the touch points to achieve the marketing goals through effective promotions. The emphasis is to create relevant & seamless customer experiences in real-time, which not only improves website conversion to ROI but helps build repeat business and also achieve a great customer relationship.

  How do you track the behaviour of the visitor on a website?

  Plumb5 platform allows marketers to track and monitor user behavior on websites, landing pages and mobile apps. Using proprietary tagging techniques, Plumb5 tags data of every single customer, irrespective of the assets, to project the full view of visitor behavior. An inbuilt scoring mechanism allows the marketer to create segments based on behavior, which is served instantly to the integrated personalization engine.

  Does Plumb5 help us generate traffic ?

  Plumb5 is a state machine that is capable of real-time engagement regardless of any customer touch-point. The secret sauce behind this machine is the ability to compute in real-time and output customer states, which is consumed by the automation engine to respond based on rules for any kind of customer request. Everything in real-time. 24/7.This mechanism helps in generating more traffic which Plumb5 can do.

  What is your pricing pattern?

  Plumb5 uses its proprietary automation concepts for its business. Processes like data integration, report generation, customer communication and support are 70% automated. We offer you with Unlimited Users & Unlimited Contacts.We provide both On-Demand -SaaS Version & On-Premise Version.

  Our SaaS offerings come with two subscription type Plumb5 LITE & Plumb5 PRO Consequently, our price cards offer you the most competitive rates in the marketplace. Our pricing is based on the Impressions / Records/ Page Views that we generate from the digital touch point actions and engagements thereby deriving the best R.O.I (Return on Marketing Investment)

• How does Plumb5 help in Visitor Engagement?

  How much can Plumb5 improve our current Lead generation?

  Plumb5 allows the marketer to upload assets/content on to Plumb5 or connect their content management system to create dynamic personalization campaigns. Connecting CMS applications can help reuse existing content and allows the marketer to manage content from a single source

  How will Plumb5 automize the engagement with visitors?

  Plumb5 offers inbuilt features which are a combination of marketing, engagement and interaction tools like campaign management, lead generation, personalization and targeting, proactive hybrid chat, feedback widgets, click-to-call widgets, and omni-channel integration features.The platform provides rules-based automation, built on the solid foundations of analytics to enable real-time segmentation, behavioural scoring and social media trending that helps understand user intentions and behaviour.

  How does Plumb5 help in engaging enterprise customers?

  Plumb5 suite helps enterprises (esp ecommerce and retail biz) increase ARPU (Average Revenue Per Customer) which is currently done by bringing about all disparate data sources together and overlaying customer data. Plumb5 also helps in predicting real-time customer value as the product enables tagging mechanisms across all customer touch points. This method helps in achieving a more accurate retention rate required for calculating CLV. The method of updating real-time value status enables marketers to effectively conduct cross-sell and up-sell campaigns.

  How many users can login in Plumb5? Is there any limit?

  We provide unlimited user access and unlimited contact storage

  Can Plumb5 engage with the Customer on his Mobile?

  Plumb5 platform allows marketers to track and monitor user behavior on websites, landing pages and mobile apps. Using proprietary tagging techniques, Plumb5 tags data of every single customer, irrespective of the assets, to project the full view of visitor behavior.A 2 step mobile integration allows app owners to monitor users on your mobile application.To monitor users on mobile phones, we use the SDK to enable tracking of app visitors. Existing web scripts track users who browse your web pages on mobile browsers.

• How is Plumb5 Email & SMS Automation achieved?

  How to send SMS using the Automation Feature of Plumb5?

  Be it bulk campaigns or 1:1 triggers, you can use the inbuilt-app to send emails and SMS campaigns. SMS communications are tracked for delivery and click-through along with mobile browsing sessions.

  How to send Email using the Automation Feature of Plumb5?

  You can seamlessly track your email campaign click-throughs right across their journey on the landing website.In order to ensure that your messages reach your recipient’s inbox, refer to the dos and don'ts document. To simplify processes, we have an inbuilt email address validator and a spam score for the uploaded template, to make sure we are all set for the inbox and shy of blacklisting.

  Do you provide your own service provider or can you customise with my vendor?

  Plumb5 can connect to any Email / SMS provider of your choice, or you could choose to use the available providers listed on Plumb5. The big advantage lies in its integration. Available in Pro and Enterprise editions.

  How do you charge for the Email and SMS consumables?

  The consumables are purely charged on the basis of the actual usage. Each Email / SMS sent is considered as 1 Credit consumed and hence, we provide a Pre-paid option to choose the slab as per the requirement. This includes both campaign Email / SMS and system notifications.

  How easily can Plumb5 configure / Segment Email / SMS reports with personalised templates?

  Plumb5 provides a quick 2 step configuration process to connect Email / SMS providers of your choice. It allows you to create groups out of your contact list based on behavioral, social or demographic profiles to run custom Email / SMS campaigns for specific segments with simple Email / SMS messages as templates.Get quick reports on Email / SMS campaign effectiveness by delivered and click metrics with associated subsequent journeys.

  Who will be conducting campaigns related to the SMS?

  We recommend the customer to run the campaign as they are the owners of the business and every report will be a great insight for the team. Complete training to the user will be provided & will also be available to support. If the customer wants the Plumb5 team to do any campaign, we also welcome that with additional support charges.

• How is Plumb5 Chat Automation achieved?

  Does Plumb5 have a Chat Module?

  The Live Chat app on Plumb5 is pre-integrated to the platform which makes it easy for chat agents to get real-time customer insights and improve effectiveness in their chat conversations.

  How does the lead get allotted to Chat agents?

  Chat requests can be quickly routed to pertinent agents, based on visitor information like customer, lead or anonymous user.

  Can I customise the Chat module as per the Behaviour of the visitor?

  Yes, You can trigger chat messaging based on rules and engage a high intent prospect by starting a conversation.

  How Many User Agents can login in Chat at a given point in time?

  Unlimited user agents can be created under Plumb5 Chat and this agents can login at the same time to interact with visitors.

  Does Plumb5 provide Automated Chat Bot?

  Yes, We have an automated ChatBot as per the customer requirement under the Plumb5 PRO model platform.Integrating a bot framework with Plumb5 can help businesses enable chat bots that can answer queries or recommend products to a customer when on website, mobile or even when answering support calls. Initially the bot can be trained with a set of questions (FAQs). Through subsequent interactions, the framework uses text extractors to deconstruct and align answers based on response patterns, word occurrences and weights.

  Do you provide Chat Agent Support?

  If there is any particular requirement, we also support you with Agent support to interact with online visitors.

• Does Plumb5 have a built-in CRM / Lead Management System?

  How can the users use the Plumb5 - Lead Management System?

  Plumb5's Lead Management System allows the organization to create a bespoke CRM with integrated lead/customer behavior and automation capabilities. This feature helps businesses to sync their CRM systems and create a unified lead system or a customer management system for behavior scoring, forecasting finer intent and automating follow-up marketing.

  How are the leads distributed among the users?

  An inbuilt round-robin workflow and the rules engine allows automated assignment of leads, along with the option to manage manually. You can configure access at the level of the organization, objects, fields, or individual records and allow seamless access to prospect insights.

  Can I capture,Manage, Nurture the leads with Plumb5 LMS?

  Yes, Capture leads from all sources like websites, Facebook, Google, referrals etc. Nurture the new leads to conversions via engagement & drive loyal relationships contents. Segregate qualified marketing leads based on quality scoring criteria.

  Can Plumb5 LMS be extended to the Outbound Team & Inbound Support Team?

  Yes, The same application can be extended to the outbound marketing team or inbound support team by creating custom forms and integrating voice applications. This will allow integration of voice based interactions, which can be analyzed for sentiments or intent and tagged to the respective customer for subsequent communication. Click here to read more on Call Center Integration.

  Can we import a CSV file and distribute the leads among the users?

  Yes, This can be achieved via Plumb5's Lead Management System .

  How many Users can login at the same time?

  We provide the user login option as per the business requirement and user count.

• Does Plumb5 have a Partnership Program?

  Do you have the partnership Program?

  Yes, We welcome our channel partners to officially partner with us. We have a very robust Partnership model in place. We welcome Partners from the associated companies and Industry Professionals with various options. Please visit our partnership page for more details

  How Does Partner Program Model work?

  The Primary reason for a partner model is to ensure successful customer reach and successful customer success.

  For Ex: A Digital Marketing Services company has the primary touch point with the end customer for delivering various elements of scope like Creation and maintenance of web assets, managing marketing campaigns both stand alone and affiliate marketing. The Partner team can truly utilise the Plumb5 Marketing Automation Platform for providing a complete integrated platform with continued improvement on outcomes using the data metrics on traffic generation and thereby lead generation goals with effective Real Time Engagement. The true success is when the fulfillment happens starting from Creation to Generation viz., Web asset Management to Traffic management which are essentially the vitals of Digital Marketing.

  What is the criteria to becoming a Partner?

  Digital Marketing Agencies, Analytical and BI service agencies and development companies can make the most of Plumb5 partnership. With data in one place, marketers can drive customer communication and brand messaging using integrated insights, analysts can readily run models over unified data for accurate results and tech companies can customize and build applications over Plumb5 unified data using web services. Please visit our Partnership Page for more details.

• General Queries

  What other Verticals are using your platform?

  We have our valuable customers ranging from different segments of the market starting from Banking to Hospitality. Please refer to our list of customers on our customer page.

  Do you also provide Whatsapp services to reach the lead?

  Yes, as per the business requirement we can provide the solution of reaching the lead through whatsapp channel.

  Does Plumb5 do Online Reputation Management ( ORM)?

  Swiftness of our proprietary tools to detect potential threats and alert you much before you hear about it from elsewhere. Our team expertise to advise you about the right response, and offer you data-led recommendations on evading a crisis or mitigating one. we are talking about a machine that can contextually engage a customer throughout their lifecycle. Most solutions are bundled silos which create latency and inaccuracy,bringing down the effectiveness of your business. Plumb5 offers a perfect platform to unify your data so that accuracy in customer engagement automation is upheld and a seamless machine,driven decisive system drives your business.

  What is the unique point of scoring in Plumb5 ?

  This model is built-in to enable real-time engagement automation by using scores set by marketers to estimate/predict customer behavior. These predictions can help trigger personalized engagements. Click here to read more on how behavior scoring works.