Revenue

Revenue Tracking

A detailed explanation of how you can track revenue for a campaign, channel & journey in your dashboard. The primary goal of all marketing strategies is to drive growth by amplifying revenue generation opportunities. This goal is achieved through a mix of acquisition, conversion and retention campaigns.

Overview. To view sales and revenue data organized by channel, navigate to Acquisition

The 3 main types of revenue models

Common revenue models include subscription, licensing and markup. The revenue model helps businesses determine their revenue generation strategies such as: which revenue source to prioritize, understanding target customers, and how to price their products.

Select the currency in which you report your revenues, and map all purchase events you're sending to the Plumb5 as a revenue event.

Add any events to create a multi level mapping with various factors

• Revenue Currency
• Revenue Event Name
• Revenue Attribute (Amount)