Blogs
Powering Business Growth with Plumb5: A Decade of AI-Driven Excellence
In the ever-evolving landscape of digital marketing and customer experience, one name stands out for its steadfast commitment to innovation and results: Plumb5. As we embark on a journey to rekindle our blog writing,
Remembering past interactions is critical for engagement automation
How does the customer engagement system or the marketing automation platform know the past behavior or preferences of your customer? Does it have a memory? Is it making decisions based on past experiences?
Real-time Personalized Recommendations
Customer experience personalization is all about data first. Get the data right and you can shape the overall customer experience by applying insights learning. Recommendation engines are very powerful personalization tools because,
Data Foundation for AI Implementation
AI is a simple science of being able to decide and carry out functions in real-time just like how human workers do Just like the way human brain makes decisions, systems that can create a memory of patterns can quickly detect/recognize patterns from past memories, allowing them to make decisions which can be translated to predictive decisions.
Autonomous Customer Engagement
Autonomous Customer Engagement can be defined as an engagement (either interactions or conversation) between a customer (human) and a machine. The machine is capable of engaging the customer, just like how human agents do.
Optimizing Digital Ad Spends
In order to measure ROI on Ad Spends(ROAS), it is important to track the entire journey of the ad visitor up to the point of purchase. This could happen either on their first visit or during subsequent visits. Measuring conversions, or measuring interest generated by a particular ad, is dependent on the interactions that happen post clicking the ad.By filtering out bot traffic, one can identify the right channel that drives visitors with intent. To successfully measure your ad visitors to this level, you will need to track visitor interactions of every session across all channels until a purchase is made. This helps in measuring channel effectiveness based on individual interactions and arriving at an accurate conversion rate for each channel.
Explainable AI: Visualizing and Interpreting Machine Learning
Machine learning algorithms operate in a so-called black box — so the inputs and outputs are known, but how or why an algorithm makes the recommendation it does is not clear. Despite the AI media frenzy, companies and governments are concerned about the machine learning black box.New machine-learning systems will have the ability to explain their rationale,
Customer Engagement Using AI
It could be said that in the near future, customer engagement which encompasses product marketing, query handling, customer support can be handled by machines without much human intervention.Customer Marketing, Sales, and Support, which is mostly built on communication, is always a dialogue between a particular customer and the brand. This human dialogue (interactions) is mostly about seeking information about your brand, or negotiations before purchase or after sales queries or issues, managed by support teams.
Evolution of Data Model in Plumb5
From generating real-time insights from data inputs from a couple of touch-points to automating business processes over holistic business data, the Plumb5 data model has come a long way. What started as a customer-as-the primary-key design for data collected from marketing touch-points is now scaled to incorporate every data parameter of the business, with customer key still in the center. The data model design now lends itself to real-time learning over unified 1:1 customer data, which allows the machine to automate next steps in a business process using synthesized intelligence.
Understanding Logical Data Model in Plumb5
An EDM (Enterprise Data Model) is the starting point for all data system designs. It falls in the realm of information architecture. The model can be compared with an architectural blueprint is to a building; it draws up visualization, as well act as a framework supporting planning, building and implementation of data systems.
Offline Targeting with Enhanced App Analytics
In today’s mobile world, marketers need to find new and innovative ways for their app to stand out from the crowd – beyond the download. Millward Brown Digital survey (August 2016) revealed that 43% of US smartphone owners use only four to six apps on an average day.
Evaluating the right AI Platform for your business
As businesses are increasingly laying their focus on artificial intelligence solutions, it might be important to understand what goes into implementing these solutions.
Evaluating a Cloud Analytics Platform?
Businesses are looking to scale beyond descriptive and predictive analytics apps by finding analytics platforms capable of propelling to the upper levels of the Intelligence Maturity Model. According to SelectHub’s Selecting the Best Cloud Analytics Platform, Majority of companies today are locked in the lower layers of the Intelligent Cloud Maturity Model. Using analytics apps that only deliver descriptive analytics is like trying to drive forward by staring in the rearview mirror.
Customer State Machine
With customers using multiple touch-points, it is very important to engage them at every touch-point with relevance and context. In order to do that to every single customer, you have to resort to machine driven intelligent automation, which can learn and compute from past and present behavior in order to create true context and relevance in every customer’s experience.
Business Operating System w/ Customer State Machine
Having a strong, integrated Business Organisation System (BOS) can determine the success of a company as it begins to grow. A robust BOS – a standardized set of processes followed across all business functions – helps a company successfully scale its operations.
In-App Chat for customer engagement in real-time
Chatting with your app users is the most effective way to engage app users. Chatting with your customers help build meaningful relationship and enables deeper engagement and conversions leading to increased sales. It is important to personalize and recommend based on the needs of an individual customer.
Customer Engagement on Mobile Apps
Customer engagement has become such a priority that many businesses have agreed that it will be their primary driver of growth and productivity.
Aligning interaction data to monitor customer spends
Customer Transaction Cards is a customer profitability application designed to create statement of transactions of each customer to effectively manage customer spends. The application is integrated with the CUI string module, to align interaction data of a single customer,
AI driven business automation
The Plumb5 Platform will allow businesses to automate customer-centric business processes with its supervised AI enabled decision systems.
Customer-brand connection makes good business sense
Engaging customers with brands is an effective way of understanding their purchasing behavior. It also helps delve deep into their nature and get an insight into their idiosyncrasies, when it comes to making a choice about a particular product or service in the market. Incidentally, it is also an exercise that can be as tough a nut to crack as it gets.
Mobile Personalization and Engagement
Modern marketers understand that mobile apps are far more effective than SMS or mobile-optimized emails and are now using mobile apps as the priority touch-point to engage customers with personalized messaging. With more users buying online, businesses are working towards building their own app where they can engage their mobile customers more effectively. Marketers are focused on data insights and personalization, along with effective app design to improve their customer engagement rate. Tracking SDKs are effectively used to get behavior insights of the target audience which can be used to understand user behavior and strategize contextual messages.
Put Your Stationery Ecommerce on the Move
Stationery items once were limited to schools and colleges for the purpose of reading and writing. From pencils, erasers and notebooks, stationery items have moved on to notepads, designer and customized notebook covers and pencil boxes, stick-on notes, staplers, pins, pens, ink-pots, rulers, and the list goes on. To some, stationery items are foundation of learning, and for others they are source of pouring thoughts out, to jot down ideas or an add-on to their memory power; with time, the functionality of simplest and smallest things have developed dimensions of purpose and popularity.
Beacon Marketing is good
With the rise of the mobile-empowered consumer, innovative marketers are using beacons to create more compelling, personalized customer experiences at the store and department level. Every in-store mobile experience that is delivered to a shopper must be relevant to the interests and behaviors of that shopper, and must provide clear value to the consumer.
Unified tracking across customer touch-points
To achieve real-time delivery of customer insights, marketers need to adapt tracking touch-point interactions using unified scripts. Unified scripts helps in maintaining single trackers which runs on all possible touch-points so as to keep a single stack of all customer actions irrespective of the touch-point.
SMAC Stack vs Unified Stack
Businesses are looking at implementing SMAC solutions in order to transform their digital business. If the objective was to get more insights into the business so that you can optimize customer centric processes and spends, then SMAC solves only a part of it. The Unified stack is much more agile and solves most customer centric problems, as the fundamentals of the unified architecture is to align and store data by individual customers.
Effective targeting can cut down customer acquisition costs
Customer Acquisition can be far more cost effective if marketers employ growth hacking techniques. Most of the growth hack techniques involve identifying and targeting prospective buyers, based on the info available on the free web and getting connected on an one-to-one basis to share marketing messages.
Zoom into your mail marketing campaigns
Plumb5 Mail could be the most effective tool for a mail marketer as it packs email automation, scoring and insights into a single system. Here is a list of things that Plumb5 can seamlessly and efficiently optimize and add value to your current mail marketing efforts.The first advantage is that the inbuilt contact management system is the single source of all your business contacts.
The Importance of Social in your Omnichannel Strategy
Social plays an important role in your omni-channel Strategy. Not only does it serve as a channel for periodic brand alerts ensuring brand recall, but can also be scaled to communicate and engage prospects and customers and convert these engagements to purchases. Facebook Notifications can be used to engage signed up users, which promises a high open rate for your messages.
Multichannel Attribution with Probabilistic Model
The purpose of marketing attribution is to quantify the influence each advertising impression has on a consumer’s decision to make a purchase decision, or convert.
Conversion Automation
Integrating Plumb5 to your store enables automation on your store. You can setup workflows to automate lead generation, lead conversion and retention campaigns, by using rules and scores. This enables constant communication with the audience on both web and email touch-points.
How Intent States work in Plumb5?
Intent Scoring helps in understanding customer’s possible intent towards a product, which can be used in personalizing content or offers based on his intent state.
Accelerate your business with real-time insights
Plumb5 offers a full breadth measurement platform to measure end-to-end consumer insights helping businesses grow by making faster, smarter and better decisions.
Earning customer loyalty for better brand building
Customers data culled from a loyalty site can give an idea as to; if all the mails being posted plus the time and money spent by an enterprise on cultivating a customer, is at all worth it. Having an effective loyalty programme, in fact, can make all the difference between business or no-business from a customer or group of customers.
Having right customer data means more business
Festival times are just round the corner. And, everyone has begun to make calculations about their spendable surplus income. After all who does not want to splurge during festival times on things and present that gift item in the departmental store you daily pass by to your dear ones? Inside the stores, it’s a daily brainstorming on: how to attract more customers to both online and retail stores!
Customer Life-cycle Management: Building blocks for every business
Imagine a business scenario with no customers in it! It will be as good as a well developed city with none to inhabit it. By the same logic a city minus its population may have no immediate implication. But a business minus its dedicated customers’ base is surely fraught with far reaching financial consequences.
AutoSync CRM and Marketing Data
Marketing automation platforms help businesses to automate marketing processes. But businesses which aim at taking marketing automation experience to the next level need to integrate marketing automation with CRM. This integration will enable them to transfer customer information seamlessly between sales, marketing, and support while ensuring that right messages are delivered at the right time.
Cohort Analysis
Cohort analysis helps measure users who share common characteristics over a period of time. Cohort Analysis can be used to measure subscription attrition, user engagement or to estimate lifetime value.
Visitor Scoring and Segmentation
Start monitoring customer’s behavior on the store, by integrating customer id of your store platform, to sessions on Plumb5. You can assign scores to their behavior and start automating conversion campaigns.
The Secret Of Plumb5 Pricing.
There’s a common misconception that inexpensive products are a sign of cheap quality, and that expensive is always better. Well, with Plumb5, we’ve found a way to deliver the highest quality product, without the accompanying sticker-shock.
Visualizing Product Performance & Conversion Rate
With Product list integration, you can now dish custom reports based on categories, sub categories or by individual products. You can even create custom product related reports and gather insights by adding various filters.
Real-time Pattern Detection in Customer Behavior
For a machine to personalize and drive the user to the desired goal path, it would need to match and deduce the next best event and target message that will drive him to the goal path. This computation needs to be done in real-time in order to personalize instantly when the user is active.
Plumb5: Cross-Selling & Product Recommendations
Recommendation is considered as one of the key personalization aspect, which attributes to great relevance in browsing experience and allows the marketer to create greater visibility to associated products or services.
